Big Decision Science · Sales & decision intelligenceVenture briefing
BDS: AI tools for sales practice, coaching and forecasting.
Applying AI and decision science to sales, marketing and the conversations that shape them.
Visit the Big Decision Science websiteCommercial snapshot
Soft launchUpdated 22 October 2026
- Project startedCompleted
- Product developmentCompleted
- Soft launchCurrent stage
- In marketPlanned
- Commercial tractionNext phase
- ScalingNext phase
The business
BDS combines commercial thinking with AI and decision science. Its product family includes Train AI, Coach AI and Forecast, with a focus on sales practice, coaching and intelligence.
- Who it serves
- Sales and marketing leaders looking to support sales practice, coaching and commercial decisions.
- Product focus
- Train AI · Coach AI · Forecast
Strategic relevance
For businesses serving sales and marketing teams, BDS connects sales practice, coaching and decision intelligence within a related product family.
The partnership discussion
Explore how BDS could complement an existing portfolio or reach more customers through established routes to market.
Share your contact details to request the fuller briefing.
About BDS
What does BDS do?
Applying AI and decision science to sales, marketing and the conversations that shape them.
Who is BDS for?
Sales and marketing leaders looking to support sales practice, coaching and commercial decisions.
How is BDS connected to BIG?
BDS is part of BIG’s current portfolio. This page provides a venture overview and commercial-progress briefing. The Big Decision Science website covers its product or service offer.